We chose to use Veo 3 from Google Gemini along side Nano Banana Pro to generate and produce this spots specific art direction. The editorial process brought the generated clips into Premiere Pro and After Effects to craft the narrative and final polish.

One of the multipliers that we wanted to test in these spots was related to the way the specific product interaction would play out in a fairly straightforward narrative style. To do this we assembled three experiential styles: on-screen demo, off-screen demo, and finally a purely promotional take on the product experience.

This project is unique in that we used generative AI for the entirety of the pre-production planning while leveraging existing creative references. Our specific art direction wanted to leverage previous lighting and framing styles but with a new character and scene creation. We achieved this through developing static frames with Nano Banana. We took scene illustrations and visual references from a previous Tilt spot, and prompted our ever so slightly overwhelmed new dog owner.