My initial instinct when storyboarding for this project was to utilize creative macro’s of the specific tasting notes found in the prosecco. So we started from there and build out a series of shots that showcased the label and close-ups of pouring the prosecco into different style glasses.

The editing direction followed a script co-written with the brand marketing team. Using this script as the essential sequence of shots, I was faced with an interesting challenge of pairing up shots of the product and macro’s to speak to each line of the voice over script. From here I worked with the voice over artist to read with the edited scenes.