For this spot we honed in on the concept of ‘time is money’ as a kind of false equivalency worth rethinking and utilizing as a rallying call for the product value. I worked with my Creative Director and Editing team to utilize AI and storytelling in a new way using hand-made and tactile visuals as the driving creative direction.

I lead the editing of these spots and brought my editor along to put all the pieces together after we developed a musical and thematic score around the final script.

The editing process was experimental and built around building a library of visual ideas vs static storyboards and scenes.