I worked directly with the team at A to Z to develop a new approach to their creative for their creative campaigns on social. We sought to develop moments that portray wine as a center point for friendship. I managed shoot day logistics and brought on talent to execute each major part of the shoot.

Working with a team of three, I led photography throughout the shoot, working with an established shot list and timeline. On-location content shoots can be stressful because they typically require a long list of candidates. My approach allows the UGC content and staged photography to be captured simultaneously, which is a major unlock for my work with food and beverage brands.

I led the editing and retouching over over 200 images to be used in both paid and organic digital marketing placements.