I worked directly with the team at A to Z to develop a new approach to their creative for their creative campaigns on social. We sought to develop moments that portray wine as a center point for friendship. I managed shoot day logistics and brought on talent to execute each major part of the shoot.

This was the second campaign I shot for Erath. For this shoot, we wanted to present a few different story lines through the characters we placed in each image.

I led the editing and retouching of 200 images supporting print and digital campaigns throughout the winter season.