We chose to use Veo 3 from Google Gemini along side Nano Banana Pro to generate and produce this spots specific art direction. The editorial process brought the generated clips into Premiere Pro and After Effects to craft the narrative and final polish.

One of the multipliers that we wanted to test in these spots was related to the way the specific product interaction would play out in a fairly straightforward narrative style. To do this we assembled three experiential styles: on-screen demo, off-screen demo, and finally a purely promotional take on the product experience.

With tax season fast arriving. My team developed a set of spots that centered on the complicated and stressful situation of waiting for a tax refund to come in the mail even as life’s expenses keep racking up. That anxiety was core to the concept direction and execution. Again, we trained the generative models on existing pre-visualization media and character creation, using generative from storyboard to final cut.